SimpleUX
On-The-Fly UX Testing Tool
UX Testing Done Right!
The idea behind SimpleUX is to offer an affordable UX-moderated testing tool that is simple to use instead of overly complicated and includes only a select few features instead of thousands.
The task
As a start-up, SimpleUX needed a visual identity to distinguish it from its competitors. The most comprehensive task was to design a streamlined user interface that ensured test participants could concentrate on the task without being distracted by unnecessary buttons or features.
SimpleUX is a user-friendly tool for real-time UX-moderated testing, providing valuable customer insights for data-informed design decisions.
My role
• Information Architecture • User Flow • Wireframing • Prototyping • Visual Identity and Assets • Brand Guidelines • Design System Guidelines • Iconography • UI/UX Design
Learn more
Simple Product - Simple Colour Palette
There are only three colours: black, white, and vibrant yellow. This simplicity helps ensure a complete focus on testing interfaces and user experiences.
The Making of a Logo
Simple: The simplicity is striking. Just like the app itself, everything redundant has been removed. UX: The shadow points towards new angles on UX testing and added depth to UX testing. Angle: Points towards lifting the quality of UX testing to new heights.
The All-Important App Icon
SimpleUX was initially created as an app, which influenced the logo's design. Therefore, the app icon essentially designed itself.
Icons
In SimpleUX, we exclusively utilize icons to convey the message and evoke joy and recognition.
Overview, Overview, Overview
The detailed test view is stripped of unnecessary information, ensuring a clear and minimal UI for the user.
Informative Content Doesn't Have to Be Dull
Adding eye candy to information-packed content can make it more engaging without sacrificing its informative value.
